.Services

Competitive Intelligence (CI) - We acquire and analyze information to understand a competitor's strengths and weaknesses. Typically performed on an ongoing basis, a robust CI program can generate insights which are necessary to win business in competitive environments.

Market Intelligence - Utilizing both external and internal data, we identify the needs, attitudes and behavior of current or potential customers as well as assess changes in the business environment that may affect the overall market.

Sales Intelligence - Utilizing primary data collection and market research techniques such as win-loss analysis, our researchers are able to obtain insight from customers and competitors' customers to gauge sales effectiveness and make strategy recommendations, leading to an improved value proposition for your company.

Product Research and Testing - Our product research specialists perform side-by-side product testing and analysis to better understand competitors' products vs. your own. Comparison reports such as battle cards and other marketing materials can then be presented to both product and sales teams to improve a product's overall performance.

Benchmarking - We conduct benchmarking analysis to evaluate various aspects of a customer's processes in relation to industry best practices. This is a particularly effective strategic management tool which allows organizations to develop plans on how to adopt best practices, with the aim of increasing company performance.